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Aksoy, Lerzan; Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, Bernd; Aksoy, Lerzan; Buoye, Alexander; Henseler, Joerg (2013).
Data‐driven services marketing in a connected world. Journal of Service Management, 24(3), 330–352.
doi:10.1108/09564231311327021
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